The latest ABC circulation figures have been released for the period July to December 2008. On the face of it, the monthlies have done pretty well with mostly minor ups and downs. The exception being Q Magazine which had a major relaunch in the autumn and yet has shed a further 10,000 sales – nearly 10 per cent of its readership.
Two titles are in real trouble. Kerrang! lost another 8,000 sales, meaning that a third of its readership has jumped ship over 12 months. NME has been hit even harder over the last six months. 8,000 sales is one seventh of the January to July figure. It’s hard to see how either will survive as a print title for very much longer with this sort of performance.
Below is a list of eleven of the top titles. The bold figure is the July-December 2008 sales figure. The two figures in brackets are for January to June 2008 and July to December 2007 respectively. Terrorizer only publishes its numbers annually which is why there’s only a single bracketed figure.
Neither the Wire or Plan B publish their circulation through ABC.
Classic Rock 70,188 (66,632 / 67,399)
Kerrang! 52,272 (60,294 / 76,937)
Metal Hammer 50,269 (48,540 / 45,809)
Mixmag 30,159 (34,073 / 35,817)
Mojo 100,507 (106,367 / 106,218)
NME 48,459 (56,284 / 64,033)
Q 103,017 (113,174 / 131,330)
Rock Sound 20,011 (22,527 / 23,021)
Terrorizer 13,786 (14,952)
Uncut 87,069 (86,925 / 91,028)
Word 34,280 (33,775 / 33,217)